Senior Manager, Entegra Segment Marketing

Location US-MD-GAITHERSBURG | US-MD-Baltimore | US-NC-Charlotte | US-MA-Boston | US-DC-Washington, D.C. | US-TX-Houston | US-NY-New York City | US-FL-Miami | US-IL-Chicago
System ID
964655
Category
Marketing
Employment Status
Full-Time
Posted Range
$61900 to $114620
Company : Segment Desc
ENTEGRA PROCUREMENT SERVICES
 
Remote

Unit Description

 

Entegra Procurement Services is a fast-growing and dynamic division of Sodexo and part of a global procurement network that manages more than $36 billion in spend for food, services and supplies, and serves more than 120,000 purchasing sites throughout the United States alone. Entegra Procurement Services provides procurement management for multi-unit clients in industries including seniors, leisure, hotels, and restaurants. We deliver procurement solutions that drive operational effectiveness and innovative products and services.

 

The Senior Manager, Segment Marketing will assist in the development and execution of Entegra’s strategic segment marketing plans to deliver measurable value to the organization.  They will develop the strategic marketing plans in alignment with a standardized business planning model and support the deployment and ongoing evolution of additional resources and programs: procurement-based offers, procurement educational resources, client specific business solutions, client service journey offers and internal employee. 

 

This role will create content, lead gen campaigns and sales enablement for their  the Leisure and Non-commercial segments.  While partnering with stakeholders in sales and others in marketing, this position will also ensure that their segment has compelling content to accelerate the buying process for prospects and improve engagement for clients.  Content should also help to improve Entegra’s digital footprint and increase leads through digital channels as well. The Senior Manager, Segment Marketing will be the subject matter expert in their assigned category.  They will monitor competitors, client activity, associations, etc. and provide regular insights to stakeholders.

 

Primary Duties & Responsibilities:

 

  • Writes and executes the distributor and regional sales annual strategic marketing plans.
  • Drives new business revenue for the regional sales teams through the development and execution of lead generation campaigns, sales enablement, promotions, and initiatives.
  • Improve client engagement and retention through the development and execution of programs to increase CUR (contract utilization) for distributor clients and regional clients.
  • Stay abreast of research and market trends for assigned segment. Keep assigned stakeholders abreast of competition, innovations and issues that impact assigned segment.

 

Assist in the development and execution of Entegra strategic segment marketing plans to deliver measurable value to the organization. Develop the strategic marketing plans in alignment with a standardized business planning model (initiative planning, resource readiness, deployment, measurement).  Support the deployment and ongoing evolution of additional resources and programs to include procurement-based offers, procurement educational resources, client specific business solutions, client service journey offers and internal employee. - 40%

 

Liaison with Supplier Engagement to deploy programs that drive supplier volume, deliver value to and engage clients. - 20%

 

Create content, lead gen campaigns and sales enablement for assigned segment. Partnering with stakeholders in sales and others in marketing, ensure that assigned segment has compelling content that accelerates the buying process for prospects or improves engagement for clients. Content should also help to improve Entegra digital footprint and increase leads through the digital channel for the restaurant and lodging categories. - 30%

 

Become SME in assigned category. Monitor competitors, client activity, associations, etc. within assigned category. Provide regular insight to stakeholders - 10%

 

Preferred functional experience:

  • Bachelors degree with a concentration in marketing preferred. Master’s degree is a plus.
  • 3+years’ management experience in marketing or communications required


Sound like the opportunity you've been waiting for?  Apply TODAY! We look forward to hearing from you.

 

Sodexo offers a full array of benefits including paid time off, holidays, medical, dental, vision, 401K and access to ongoing training and development programs, tuition reimbursement, plus health and wellness programs

 

Not the job for you?

At Sodexo, we offer executive careers that lead our business in Corporate, Schools, Universities, Government and Agencies, Healthcare, Personal and Home Health Services, Senior Living, Sports and Leisure, and Benefits and Reward Services. Positions are located across the United States. Continue your search for Executive positions.

Working for Sodexo:
How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities.

 

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What We Offer

Sodexo offers fair and equitable compensation, partially determined by a candidate's education level or years of relevant experience. While the budgeted range for the position is posted, Sodexo salary offers are based on a candidate's specific criteria, like experience, skills, education and training.

Position Summary

This role is a member of the Entegra Marketing Team reporting to the Senior Director, Entegra Marketing.

The Sr. Manager, Marketing- Distribution & Regional is responsible for all aspects of marketing that supports the distributor and regional sales teams. Specifically, this role:

  • Writes and executes the distributor and regional sales annual strategic marketing plans.
  • Drives new business revenue for the regional sales teams through the development and execution of lead generation campaigns, sales enablement, promotions, and initiatives.
  • Improve client engagement and retention through the development and execution of programs to increase CUR (contract utilization) for distributor clients and regional clients.
  • Stay abreast of research and market trends for assigned segment. Keep assigned stakeholders abreast of competition, innovations and issues that impact assigned segment.

Assist in the development and execution of Entegra strategic segment marketing plans to deliver measurable value to the organization. Develop the strategic marketing plans in alignment with a standardized business planning model (initiative planning, resource readiness, deployment, measurement).  Support the deployment and ongoing evolution of additional resources and programs to include procurement-based offers, procurement educational resources, client specific business solutions, client service journey offers and internal employee. - 40%

 

Liaison with Supplier Engagement to deploy programs that drive supplier volume, deliver value to and engage clients. - 20%

 

Create content, lead gen campaigns and sales enablement for assigned segment. Partnering with stakeholders in sales and others in marketing, ensure that assigned segment has compelling content that accelerates the buying process for prospects or improves engagement for clients. Content should also help to improve Entegra digital footprint and increase leads through the digital channel for the restaurant and lodging categories. - 30%

 

Become SME in assigned category. Monitor competitors, client activity, associations, etc. within assigned category. Provide regular insight to stakeholders - 10%

Qualifications & Requirements

Basic Education Requirement - Bachelor’s Degree or equivalent experience
Basic Functional Experience - 3 years

 

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.

 

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